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How to know when it's time to redesign your website

Time to Redesign Your Website?

For most businesses and organizations, the thought of a website redesign can be both exciting and daunting.  It often takes a lot of time and money.  It also brings out a lot of stress and tension.

A website redesign wouldn’t be so complicated and stressful for everyone – the client, the designers and developers, the decision-makers and other invested team members – if you start off with a little bit of preparation and planning.

You’re probably asking “Why should I even go through a website redesign?”

There are a few tell-tale signs that indicate it’s time to redesign and redevelop your website, and even more good reasons to do it.

Signs your website needs a redesign:

  1. There’s a Flash intro on your home page.
  2. It has looked the same for more than 4 years.
  3. It hasn’t changed since your first launched it in 2005.
  4. It takes a long time to load each page.
  5. It doesn’t look good or even work on your phone and tablet.
  6. You don’t know how to edit your pages without emailing a hard-to-reach webmaster.

Reasons to redesign your website:

  1. Improve the experience for your visitors – “User experience” is everything that gives visitors ease, emotion, and effectiveness on a website. A terrible user experience on a website can ruin a business. On the other hand, an amazing user experience can increase traffic and reputation for your company.
  2. Increase revenue – The more people stay on your website, the more likely they will purchase your product/services. A redesign evaluates what works and what doesn’t, and focuses on the strongest revenue drivers.
  3. Snappier speed – Clearing the redundant and outdated clutter from your old website and optimizing it with modern, efficient systems will produce faster web pages.
  4. Improve performance – Upgrading to a modern content management system, streamlining your front-end code, and investing in a solid hosting environment will decrease page load times and increase overall stability.
  5. Targeted, customizable messaging – Increase conversions by creating focused landing pages to engage the full range of your customer profiles.
  6. Deeper data tracking – Discover actionable insights about how customers behave on your site through analytics integrations.

If any of the above benefits are something your website could use, it may be time for a redesign.

A website redesign involves four basic stages

  1. Discovery – we go deep into discussion about your business needs and how that translates to your online presence.
  2. Design – new and improved design elements are created to help with conversion strategies and user experience.
  3. Develop – functionality and systems are developed to make the website easier to manage, faster to use, and more effective for your business.
  4. Deploy – after iterations and testing are complete, the new website is launched and monitored for success indicators.

If you’ve been thinking about redesigning your company or organization’s website, kick-start the process with a Website Booster Session or fill in the Website Worksheet.

 

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