Things I’m Reading

Press Releases Are Not an SEO Strategy

By Stephen Kenwright, from Search Engine Watch –

I’ve written more press releases in 2014 than any year since Google rolled out the first Penguin algorithm update – but I haven’t used a press release site. Not because they don’t still work (I’ll take other marketers at their word that they do), but because I can get better results contacting journalists directly.…

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5 Myths of SEO That Keep Going and Going

By Kristine Schachinger, from Search Engine Watch –

2014 was a rough year. We went months without any real updates, and then in the last four months there were Panda, Penguin, Pirate, and Pigeon along with tweaks and refinements along the way.…

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Does Homepage SEO exist at all?

By Michiel Heijmans, from Yoast –

It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that.…

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5 SEO Strategies That Will Still Work in 2015

By SearchEngineWatch –

Thanks, Google! Its algorithm updates continued unabated in 2014, leading to panic among some search marketers and dread among many more. Now that Google has been on a mission to reduce the visibility of low-value pages, especially those that are over-optimized for keywords, does it seem like there are hardly any optimization techniques left that won’t get you dinged?…

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Why a Mobile-Friendly Website Is Essential to a Successful SEO Strategy in 2015

By Jay Taylor, from Home – SearchEngineWatch –

Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If your organization falls into this category, and you would like to continue being relevant in 2015 on the most widely used search engine in the world, Google, then now is the time to begin building a mobile-friendly website.…

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Panda Audit 101: The Roadmap to Complete Panda Recovery

By Marcela De Vivo, from Search Engine Watch – Latest –

Have you seen a noticeable decrease in your site’s traffic? Did your site fail to recover from a Penguin update? Do you have lots of old pages sitting on your domain, or pages that have very short content created in the olden days?…

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