Strategies for Design

Time to Redesign Your Website?

For most businesses and organizations, the thought of a website redesign can be both exciting and daunting.  It often takes a lot of time and money.  It also brings out a lot of stress and tension.

A website redesign wouldn’t be so complicated and stressful for everyone – the client, the designers and developers, the decision-makers and other invested team members – if you start off with a little bit of preparation and planning.…

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The Simple Psychology That Will Increase Your Site Conversions by 110%

This article was originally published on WPMU DEV Blog –

Many sites these days offer one-off free gifts like eBooks and discounts in exchange for joining their mailing list. It’s become so common now that users almost expect it. If your business uses this technique, how’s it working out for you?…

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6 Proven Ways to Open an Article with a Bang – Copyblogger

Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Sound excessive? Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence.…

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The 4 L’s of a Successful Lead Generation Strategy

By Ryan Lynch, from HubSpot Marketing Blog –

Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.…

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10 typographic mistakes everyone makes

By Christopher Phin, from Creative Bloq –

In typography, as in grammar, there is no objective ‘right’ way to do things; there are just conventions, and these conventions change over time. And what’s more, while we could argue that the examples we’re about to give are indeed mistakes – that is, things that are wrong – it’s also true that there are often technical or style reasons to make them deliberately; we do on Creative Bloq all the time.…

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A Brief Guide to Fixing Your Old, Neglected, and Broken Content

By Damien Farnworth, from Copyblogger –

One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why you’re encourage to audit your site regularly.

But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content.…

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13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

By Demian Farnworth, from Copyblogger –

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.

We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.…

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