Websites

I don’t design websites…

I develop online solutions for your business or organization. I love the unique challenges that each project presents, and finding creative solutions for website owners to improve their business.

If you’re interested in working with me on your website, whether it’s to fix something that isn’t working, or creating a fresh, new online presence, we should get to know each other and see if I’m a good fit for you and your project. I’m no “fly-by-night” operator, and we’ll be working closely for years to come.

I give my LinkedIn professional network priority attention and support, so if we’re not connected on LinkedIn, ask one of our mutual contacts for an introduction. If you don’t have a LinkedIn profile, don’t worry. I can help you start to build your professional network, too.

Now, I’d suggest that you fill out this Website Worksheet. This is your opportunity to tell me about your company, and what the website should achieve. The more information you give me here, the better equipped I’ll be for our first meeting.

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Business Snapshot
What’s the name of your company or organization?*
What does your company or organization do? What are the products and services you offer?*
Who are the primary decision makers for this project?*
How many people (if any) are involved in your website project?*
What time frame do you need this website done within?*
What priority have you set for this website? How much time is there available for this project? Is there a firm launch date? Is the launch flexible?
What budget have you allocated for this project? Be honest and I will tell you what can and can't be done.*
Does this project require financing?*
- No. The funds are all budgeted and available.
- Yes. Financing is needed to pay for the project.
What Are We Doing?
Give me your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are Specific, Measurable, Achievable, Relevant and Time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months...
Goal #1*
Goal #2*
Goal #3
Goal #4
Goal #5
Is there anything about your current site that serves the business well and if so, why?
Who Are We Doing This For?
Tell me about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?*
What are the top 5 reasons your ideal customer will visit your website?
EG: research product information, get contact details, ask questions about services, pricing
Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?*
Do your competitors have websites? If so, list them here so we can make sure yours is better!
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why?
What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to mention?
Name*
First Last
Email*

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Len Marshall

Websites

I don’t design websites…

Business Snapshot

What Are We Doing?

Give me your main reasons for needing a new website.

Who Are We Doing This For?

Design Concept

What Does Success Look Like?

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