Tag: Web Strategies

by Allison Howen from ‘Net Features – http://www.websitemagazine.com/content/blogs/posts/archive/2013/12/13/twitter-broadens-the-reach-of-keywords.aspx

A new targeting feature from Twitter is helping advertisers better reach their ideal audience on the social network.

The feature, called “broad match for keywords,” allows advertisers to target consumers based not only on keywords, but also on terms related to those keywords. …

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