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By Neil Patel, from Quick Sprout – http://bit.ly/1lOCAIx
When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily.…
By Travis Bliffen, from ‘Net Features – http://bit.ly/1qCBTap
In late 2011, the content marketing craze started and with each Google update since, support for it has grown. Today, people often use content marketing and SEO interchangeably, which is a mistake. Content marketing is certainly a part of any great SEO strategy, but if you focus solely upon it, you will miss plenty of valuable links.…
By John Bonini, from Inbound Hub – http://bit.ly/1xPgZ80
Want to know the truth about search engine optimization? You’re being misled.
Maybe not in a sleazy, overt kind of way. But there are many bloggers and SEO “gurus” who are guilty-by-omission in that they’re portraying search engine optimization through rose-tinted glasses.…
By Neil Patel, from Quick Sprout – http://bit.ly/1gdGwwC
When you’re doing your site’s SEO, you have to be careful. The techniques that used to work will now get you penalized. The techniques that used to be a waste of time are now indispensable.…
By Barry Schwartz, from Search Engine Roundtable – http://bit.ly/1ic0TMA
The ongoing thread about Google Panda 4.0 at WebmasterWorld has an interesting post from someone who was hit by Panda a while back and is slowly recovering.
In short, he blames himself.…
By Nathan Safran, from Search Engine Watch – http://bit.ly/1hRnjS6
Without knowing who your online competition really is, any competitive analysis will be misguided. You’ll be looking at the wrong competitors. The solution: be thorough about discovering your true online competition before diving into SEO tactics.…
By Shari Thurow, from Search Engine Land – http://selnd.com/R7Hoy0
Download time has been an important part of page/image/video/etc., optimization for a very long time. It was important in the 1990s when connectivity was not as advanced as it is today. It is important now due to the proliferation of mobile technology.…
By Travis Bliffen, from ‘Net Features – http://bit.ly/1hTo8cZ
SEO is a fast changing game. Even the best intentions will do little to keep you from getting hammered by the “big G” if you are using outdated SEO strategies or, worse, using effective strategies incorrectly.…
By Nathan Safran, from Search Engine Watch – http://bit.ly/1hRnjS6
I had the pleasure of discussing the SEO competitive landscape as part of the “5 Spying Strategies You Can Use Today to Dominate Your Competition” panel at ClickZ Live New York earlier this month.…
by Travis Bliffen from ‘Net Features http://bit.ly/1rk9AKQ
There’s tremendous value in asking for advice. Not only can the guidance prove useful, but asking for advice can also build relationships with like-minded people. Recently, regular Website Magazine contributor Travis Bliffen of Stellar SEO, had the opportunity to catch up with expert link builder Brian Dean of Backlinko and ask him a few questions about SEO and link building strategies in 2014.…
