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By Amberly Dressler, from ‘Net Features – http://bit.ly/18QHH96
In the race to win brands’ advertising dollars, social media networks are pushing out updates faster than consumers can hit like, retweet or pin.
In the last few weeks alone, Pinterest improved its guided search, Twitter offered group messaging and Facebook cleaned up its newsfeed (again).…
By Kristine Schachinger, from Search Engine Watch – http://bit.ly/1CshhmN
2014 was a rough year. We went months without any real updates, and then in the last four months there were Panda, Penguin, Pirate, and Pigeon along with tweaks and refinements along the way.…
By Michiel Heijmans, from Yoast – http://bit.ly/1pQShyH
It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that.…
By SearchEngineWatch – http://bit.ly/1ywbRJi
Thanks, Google! Its algorithm updates continued unabated in 2014, leading to panic among some search marketers and dread among many more. Now that Google has been on a mission to reduce the visibility of low-value pages, especially those that are over-optimized for keywords, does it seem like there are hardly any optimization techniques left that won’t get you dinged?…
By Neil Patel, from Search Engine Land – http://selnd.com/1p7YFXS
I’m a firm believer in the power and success of Search Engine Optimization (SEO) — but I’ve had to fight an uphill battle. There are some digital marketers who scorn SEO, are skeptical of SEO agencies, and cling to the misguided idea that SEO is a vestige of a bygone era.…
By Adam Dince, from ‘Net Features – http://bit.ly/WkZxuf
These days, marketers are doing everything they can to leverage non-paid marketing channels to increase operating income and decrease spend. One of the most impactful areas of non-paid marketing is search engine optimization (SEO).…
By Scott Gerber, from Search Engine Journal – http://bit.ly/1vxiPJd
Building your email list is one of the best—and easiest—ways to generate leads. But, before you jump into a tech-heavy project to boost your e, take a look at what 12 founders from our council suggested as ways to gain more email subscribers without substantial amounts of coding.…
By Glenn Gabe, from Search Engine Watch – http://bit.ly/Y77BQ9
For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better feeling in the world than seeing recovery. The original algo hit typically feels like a punch in the gut, with serious confusion and frustration quickly following.…
By Gina Withey, from ‘Net Features – http://bit.ly/1CNgYFf
We all know SEO isn’t a one and done item checked off the to-do list never to be looked at again. It’s a constantly changing part of our marketing strategy that is vital to both our online and offline success. …
By Chris Marentis, from Search Engine People Blog – http://bit.ly/1lGHiWv
One of the most common questions small business owners ask is surprisingly simple; How do I start link building?
Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step.…
