By Will Yakowicz, from Inc.com – http://bit.ly/1jokkSm
If you say or do something that offends your customers or the public, your efforts to save your company and your leadership position have to be authentic and fast.
The litany of executives, public figures, and politicians whose careers have unraveled because of a discriminatory statement, extramarital affair, crime, or even controversial personal beliefs, shows just how easy it is to fall.…