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By Mike Straus, from The UX Booth – http://bit.ly/1s8fAJX
Content marketing is a robust and focused form of marketing, and yet it’s all too common for businesses to invest in content marketing and see it fail. Why? Simple: content marketing can’t just be done, it needs to be done well.…
By Ellie Mirman, from Inbound Hub – http://bit.ly/1hLfIdu
When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer?…
