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By Ryan Lynch, from HubSpot Marketing Blog – http://bit.ly/1DbuOCb
Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.…
By Pratik Dholakiya, from Search Engine Journal – http://bit.ly/1ByGnnk
Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other.…
By Julia McCoy, from Search Engine Journal – http://bit.ly/1zhiXSu
The holiday season has ended and, it’s time to think about your web content and gear up for the new year. The first step is to reassess and address the changing needs of your audience.…
By James Anderson, from Online Marketing Blog – TopRank® – http://bit.ly/1H8yyEP
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014.…
By Emma Snider, from Inbound Hub | Marketing – http://bit.ly/1w96tdO
INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it was short on seats.
Few things make a speaker feel better than seeing every single chair in their room full.…
By Lindsay Kolowich, from Inbound Hub | Marketing – http://bit.ly/1lrE6nn
First-time inbound marketers: We’re so glad to have you!
We know it can be easy for beginners to run into pitfalls and obstacles with their inbound marketing efforts, as it is with any other “first.”…
By Gina Withey, from ‘Net Features – http://bit.ly/1CNgYFf
We all know SEO isn’t a one and done item checked off the to-do list never to be looked at again. It’s a constantly changing part of our marketing strategy that is vital to both our online and offline success. …
By Anna Rodriguez, from ‘Net Features – http://bit.ly/1CNh13T
If your company has not yet shifted to content marketing, chances are you are losing your audience and missing out on a lot of opportunities. The adoption of the practice is on the rise with a staggering 93 percent of marketers focusing on content, according to a 2014 research by the Content Marketing Institute.…
By , from ‘Net Features – http://bit.ly/1gPE9GY
Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal.
In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three and smaller percentages using even more.…
By Taylor Corrado, from Inbound Hub – http://bit.ly/1pGUkrs
The traditional forms of acquiring new applicants — direct mail, billboards, paid advertising, prints ads — are no longer working for many K-12 private schools. These methods are not measurable, very expensive, and the ROI is minimal — if not negative.…
