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By Neil Patel, from Quick Sprout – http://bit.ly/1zdbult
You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time.
Why? Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post.…
By Drake Baer, from Inc.com – http://bit.ly/1sDXLxY
Coming up with a great idea takes more than just brain power.
Creativity starts with having a method for finding ideas.
In “The Idea Hunter: How To Find The Best Ideas And Make Them Happen,” management scholars Andy Boynton and Bill Fischer examine the world’s most creative people and companies–with tons of best practices to be found inside.…
By Shlomo Goltz, from Smashing Magazine – http://bit.ly/1kGPLhr
How can website owners create experiences that are custom tailored to people who are unlike themselves? As explained in part 1 of this series, an effective way to gain knowledge of, build empathy for and sharpen focus on users is to use a persona.…
By Lindsay Kolowich, from Inbound Hub – http://bit.ly/1kqmdDD
Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn’t just a random form, a little description, and a kind-of-related image thrown together onto a web page – you have to build each component thoughtfully and strategically.…
By Allison Howen, from ‘Net Features – http://bit.ly/1u5OqF2
When it comes to marketing to millennials, brands need to keep one word in mind – consistency.
SDL released the final report of its “Five Truths for Future Marketers” series that features results from SDL’s global survey of more than 1,800 millennials between the ages of 18 to 36.…
By Grant Simmons, from Search Engine Watch – http://bit.ly/1i8yMOC
Google’s most recent results page layout changes meant more than just a search experience update. With the change came adjustments to how each individual result is displayed, which may almost certainly necessitate a refresh for a core search engine optimization (SEO) element: the venerable title tag.…
By Travis Bliffen, from ‘Net Features – http://bit.ly/1qCBTap
In late 2011, the content marketing craze started and with each Google update since, support for it has grown. Today, people often use content marketing and SEO interchangeably, which is a mistake. Content marketing is certainly a part of any great SEO strategy, but if you focus solely upon it, you will miss plenty of valuable links.…
By Francis Santos, from Search Engine People Blog – http://bit.ly/1rNaWRZ
Your email marketing landing page holds an important key to your overall conversion success, so overhauling this critical page on your SEO website will pay dividends!
In order to reinforce your branding, your landing page URL should be as readable and short as possible.…
By Tom Capper, from Moz Blog – http://bit.ly/1ohBqXg
Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement.
Traditionally, customer loyalty has been measured using customer surveys.…
By Nathan Safran, from Search Engine Watch – http://bit.ly/1mksayZ
I had the pleasure of participating on a panel with Mel Carson of Delightful Communications at ClickZ Live Toronto. The session, Hand in Hand: Combining Social and Content to Earn Visibility and $, focused on how marketers can meld social and content to drive visibility and ROI.…
