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By Sam Kusinitz, from Inbound Hub – http://bit.ly/TE15Pn
The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate.…
by Rob Ousbey, from Moz Blog – http://bit.ly/1mks7TY
Six years ago I stood in a client’s board room with a list of SEO recommendations that I was convinced would earn me big smiles, firm handshakes, and and maybe even a celebratory slap on the back.…
By Will Yakowicz, from Inc.com – http://bit.ly/1jokkSm
If you say or do something that offends your customers or the public, your efforts to save your company and your leadership position have to be authentic and fast.
The litany of executives, public figures, and politicians whose careers have unraveled because of a discriminatory statement, extramarital affair, crime, or even controversial personal beliefs, shows just how easy it is to fall.…
By Suzanne Lucas, from Inc.com – http://bit.ly/1mdTtfZ
Business is a lot like a game in that there are both performance metrics and goals. This company took that simile to a whole new level.
Starting up isn’t all fun in games. Or is it?…
Segmentation has many benefits, especially when attracting prospective students to your school’s programs. The more personalized and tailored your email messaging is, the higher success your email campaigns will have.
Let’s talk specifics, though.…
Laith Ulaby, from UX Magazine – http://bit.ly/1kiSrQZ
It seems to be a truism that businesses need to get social, but what does that mean? Sites today are littered with buttons to facilitate users sharing on Facebook, Twitter, Reddit, Tumblr, and a host of other sites.…
By Taylor Corrado, from Inbound Hub – http://bit.ly/1pGUkrs
The traditional forms of acquiring new applicants — direct mail, billboards, paid advertising, prints ads — are no longer working for many K-12 private schools. These methods are not measurable, very expensive, and the ROI is minimal — if not negative.…
By Jessica Stillman, from Inc.com – http://bit.ly/1fLCdz4
A new study out of Stanford offers a dead simple intervention to try if you’re in need of a creative idea.
Sometimes science turns up wild findings or uncovers strange realities from far away galaxies or long ago times.…
By Kevin Daum from Inc.com – http://bit.ly/1jU8EJT
Instead of just waiting for the work week to end, use those last few hours and these tips to make next week start out fantastic.
Most people get excited that Friday is here, especially if the week has been hectic and packed.…
by Pete Prestipino from ‘Net Features http://bit.ly/NevH6N
Seventy-six percent of e-commerce decision makers believe customers’ perceptions of their brand are directly impacted by the website experience, according to a new survey out from Web infrastructure and cloud hosting provider Peer 1.…
