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From Seth Godin’s Blog on marketing, tribes and respect – http://bit.ly/1MR3360
An organization might seek to ‘connect to’ its customers or constituents. Connection is a form of permission, the ability to deliver value to the people who request it. Vertical connection creates the ability to communicate and delivers a barrier to entry.…
By Alex McEachern, from HubSpot Marketing Blog – http://bit.ly/1COqzbG
A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% – 95% increase in profit. But what is customer retention, and how do you increase it by 5%?…
By Sinia Simone, from Copyblogger – http://bit.ly/1JuXdbt
When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.”
Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it.…
By Shawn Quarton, from Torque – http://bit.ly/1vkXunt
If you are able to build a loyal following for your website, success usually follows: fans of your site are more likely to share your content on social media, visit regularly, and buy whatever it is you’re selling.…
By Joe Chernov, from HubSpot Marketing Blog – http://bit.ly/152IUbt
Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan, Marketing VP Kipp Bodnar, and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list.…
By Derek S, from ‘Net Features – http://bit.ly/1swHD3J
As technology has advanced and new forms of communication have made their debut, there remains one hold-over that still presents companies with real, measureable value: phone calls.
Invoca, a call tracking and analytics provider, recently conducted a survey of search marketers and found that many marketers are undervaluing the importance placing phone numbers in search engine results.…
By Murray Newlands, from Inc.com – http://bit.ly/1xDaadd
One of the best things that you can do in order to make your business better as a whole is to increase your productivity. When your business is able to get more done, you are able to make more profits and hire more workers, improving your growth and overall future as a business.…
By Shlomo Goltz, from Smashing Magazine – http://bit.ly/1kGPLhr
How can website owners create experiences that are custom tailored to people who are unlike themselves? As explained in part 1 of this series, an effective way to gain knowledge of, build empathy for and sharpen focus on users is to use a persona.…
By Marc Schenker, from Webdesigner Depot – http://bit.ly/1sbrv8d
Email continues to be one of the most popular ways that companies interact with their customers. As with everything else in the design world, how you design an email will have a tremendous impact on things like the click rate and the retention of your subscribers.…
By Sam Kusinitz, from Inbound Hub – http://bit.ly/1ohBtlR
Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. It’s the estimated revenue that a customer will generate during the entire span of their relationship with your company.…
