A/B Testing – Len Marshall Website Strategist

16Sep

Why Your A/B Testing Isn’t Working As Well As You Think

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By Milad Oskouie, from ‘Net Features – http://bit.ly/1sqBUMs

There’s nothing groundbreaking about A/B testing. Direct marketing departments have been using it for years. Before the World Wide Web, it was via infomercials and catalog mailers. Since the Internet revolution, it been used for website improvement.…

15May

5 Things Many Marketers Forget When Running A/B Tests

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by Joe Lazauskas, from Inbound Hub – http://bit.ly/QID6gx

In 2014, the buzzword game has changed.

“Data” is the new “synergy.”

“Let’s A/B test it” is the new “Let’s circle back on that.”

Overall, this is a good thing. Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.…