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The sales and marketing funnel is dramatically different now than it was just less than 10 years ago. According to Forrester Research, today’s B2B buyers may go up through at least two-thirds of their buying journey before actually speaking with a vendor.…
By Lisa Barone, from Search Engine Watch – Latest – http://bit.ly/1oUTWaz
Your website homepage! It’s often the first encounter visitors and potential customers have with your brand, yet, for some reason, it’s treated as the also-ran of your website. With so much attention devoted to interior, big-money pages like your Products, your Features, and your Resources, the average site homepage is either too cluttered to be effective or too barren for a customer to know what you actually do.…
By Melanie Perkins, from Inbound Hub | Marketing – http://bit.ly/1qS7h02
When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography?
Most people often forget that typography plays a crucial role in the success of a new design.…
By Anum Hussain, from Inbound Hub | Marketing – http://bit.ly/11ojCChHere’s how many marketers handle their social media strategy:
Here’s how many marketers handle their social media strategy:
Craft update. Select Facebook, LinkedIn, and Twitter Auto-publish update to all three networks.…
By Helga Moreno from Onextrapixel – Web Design and Development Online Magazine http://bit.ly/1mP6BYQ
Do you know that User Interface (UI) and User Experience (UX) are not the same concepts? Surely, they are closely connected, even mutually penetrated and rarely exist without each other.…
By Lauren Pedigo, from Inbound Hub | Marketing – http://bit.ly/1rZu9u1
Creating new content material is without doubt one of the key pillars of inbound marketing, however that doesn’t mean it’s the simplest pillar to master. As with any new project, you’re sure to run into an obstacle or two.…
By Chris Lema – http://bit.ly/1zV6DqX
I was sitting at lunch across from a talented presenter himself when he asked the question, “Are you coming to the meetup tonight?”
The question made tons of sense because while I’m working in Washington DC for part of this week, my family is actually out here on vacation – a school field trip of sorts where my wife is doing even more amazing things educationally by bringing our kids to both New York City and Washington DC for a 12 day educational adventure.…
By Marcela De Vivo, from Search Engine Watch – Latest – http://bit.ly/1ugS0Lt
Have you seen a noticeable decrease in your site’s traffic? Did your site fail to recover from a Penguin update? Do you have lots of old pages sitting on your domain, or pages that have very short content created in the olden days?…
By Derek S, from ‘Net Features – http://bit.ly/1swHD3J
As technology has advanced and new forms of communication have made their debut, there remains one hold-over that still presents companies with real, measureable value: phone calls.
Invoca, a call tracking and analytics provider, recently conducted a survey of search marketers and found that many marketers are undervaluing the importance placing phone numbers in search engine results.…
By Lisa Barone, from Search Engine Watch – Latest – http://bit.ly/1uiAKlP
More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I’ve found I’m having a far easier time “selling” clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in unique ways.…
