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By Michiel Heijmans, from Yoast – http://bit.ly/1ATHGdH
If you write any content on your website, you probably ask this question on a daily basis: should I add an image to my article? The simple answer is “Yes”. Images make an article more vivid and can actually improve the SEO for your website.…
By Julia McCoy, from Search Engine Journal – http://bit.ly/1zhiXSu
The holiday season has ended and, it’s time to think about your web content and gear up for the new year. The first step is to reassess and address the changing needs of your audience.…
By Joe Chernov, from HubSpot Marketing Blog – http://bit.ly/152IUbt
Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan, Marketing VP Kipp Bodnar, and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list.…
By James Anderson, from Online Marketing Blog – TopRank® – http://bit.ly/1H8yyEP
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014.…
By Michiel Heijmans, from Yoast – http://bit.ly/1pQShyH
It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that.…
As a website owner, the time will come when you need to make a banner, button, or other graphic. You’ve probably seen the custom graphics other bloggers have create and wondered how you can do the same without spending loads of time and money on it.…
By now, you’ve probably had quite a lot of of your friends or co-workers e-mail you “from an internet cafe” about being “stuck in Turkey” after “losing their passport and wallet…” Their desperate appeal for you to send cash as soon as possible is a dead give-away that somebody has hacked their email account. …
By Elena Terenteva, from ‘Net Features – http://bit.ly/1sU25Ir
Landing pages rock, fact.
They help you target your message to very specific audience needs. They are persuasive. They help focus the reader’s attention on your offer. And they convert.In short, there’s no better way to make a sales pitch online than through landing pages.…
By SearchEngineWatch – http://bit.ly/1ywbRJi
Thanks, Google! Its algorithm updates continued unabated in 2014, leading to panic among some search marketers and dread among many more. Now that Google has been on a mission to reduce the visibility of low-value pages, especially those that are over-optimized for keywords, does it seem like there are hardly any optimization techniques left that won’t get you dinged?…
From Creative Bloq – http://bit.ly/1wdOj5e
On the day a new logo design is launched for a familiar brand, the first reactions are usually overwhelmingly negative. Once some time has passed and the new design has entered daily use, though, it can be a different story.…
