How to Get More Engagement With Your Visual Content

By  Lindsay Kolowich, from HubSpot Marketing Blog – http://bit.ly/16j8wkV

By now, you know how important it is to incorporate visual content into your social media strategy.

Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer.…

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Press Releases Are Not an SEO Strategy

By Stephen Kenwright, from Search Engine Watch – http://bit.ly/1yc36RX

I’ve written more press releases in 2014 than any year since Google rolled out the first Penguin algorithm update – but I haven’t used a press release site. Not because they don’t still work (I’ll take other marketers at their word that they do), but because I can get better results contacting journalists directly.…

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How to Use Psychology to Build Social Media Campaigns That Resonate

By Pratik Dholakiya, from Search Engine Journal – http://bit.ly/1ByGnnk

Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other.…

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5 Myths of SEO That Keep Going and Going

By Kristine Schachinger, from Search Engine Watch – http://bit.ly/1CshhmN

2014 was a rough year. We went months without any real updates, and then in the last four months there were Panda, Penguin, Pirate, and Pigeon along with tweaks and refinements along the way.…

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Technical Site Audit Checklist: 2015 Edition

By Geoff Kenyon, from Moz Blog – http://bit.ly/1uiUqLL

Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.…

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Optimizing images for SEO

By Michiel Heijmans, from Yoast – http://bit.ly/1ATHGdH

If you write any content on your website, you probably ask this question on a daily basis: should I add an image to my article? The simple answer is “Yes”. Images make an article more vivid and can actually improve the SEO for your website.…

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