Toll Free: (855) 870-8234 ext 2 | Monday - Friday | 10:00 - 16:00 EST
By Jamie Cartwright, from HubSpot Marketing Blog – http://bit.ly/1KpEE3s
I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style.…
By Laura Kane, from HubSpot Marketing Blog – http://bit.ly/1KpzEM4
Most marketers know the importance of creating unique content for different social mediums. For instance, would you use the same exact copy in a paid search ad that you did in a tweet?…
By Lindsay Kolowich, from HubSpot Marketing Blog – http://bit.ly/16j8wkV
By now, you know how important it is to incorporate visual content into your social media strategy.
Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer.…
By Alex Lirtsman, from ‘Net Features – http://bit.ly/1sJ7EK8
Nowadays, it seems like every brand has a blog to round out its digital footprint. Some blogs are better at producing relevant content and others are better at posting an instant viral hit.…
By Barry Schwartz, from Search Engine Roundtable – http://bit.ly/1uiUtXX
Google is sending mass scale notifications via email and Webmaster Tools warning sites that are not mobile-friendly that it will cause issues for them if they want to rank well for smartphone users.…
By Stephen Kenwright, from Search Engine Watch – http://bit.ly/1yc36RX
I’ve written more press releases in 2014 than any year since Google rolled out the first Penguin algorithm update – but I haven’t used a press release site. Not because they don’t still work (I’ll take other marketers at their word that they do), but because I can get better results contacting journalists directly.…
By Shawn Quarton, from Torque – http://bit.ly/1vkXunt
If you are able to build a loyal following for your website, success usually follows: fans of your site are more likely to share your content on social media, visit regularly, and buy whatever it is you’re selling.…
By Pratik Dholakiya, from Search Engine Journal – http://bit.ly/1ByGnnk
Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other.…
By Kristine Schachinger, from Search Engine Watch – http://bit.ly/1CshhmN
2014 was a rough year. We went months without any real updates, and then in the last four months there were Panda, Penguin, Pirate, and Pigeon along with tweaks and refinements along the way.…
By Geoff Kenyon, from Moz Blog – http://bit.ly/1uiUqLL
Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.…
