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By Demian Farnworth, from Copyblogger – http://bit.ly/1JuXdbj
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.
We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.…
From Seth Godin’s Blog on marketing, tribes and respect – http://bit.ly/1MR3360
An organization might seek to ‘connect to’ its customers or constituents. Connection is a form of permission, the ability to deliver value to the people who request it. Vertical connection creates the ability to communicate and delivers a barrier to entry.…
By Seth Godin’s Blog on marketing, tribes and respect – http://bit.ly/1JGTQht
The worst troll is in your head.
Internet trolls are the commenters begging for a fight, the anonymous critics eager to tear you down, the hateful packs of roving evil dwarves, out for amusement.…
By Katie Lantukh, from HubSpot Marketing Blog – http://bit.ly/1LJN0GE
Perhaps their email inboxes overflow daily and they’re tired of going through and deleting each email. Or, maybe they had a bad day and spent their lunch break un-friending people andunsubscribing to email blasts.…
By Andrew McDermott, from Copyblogger – http://bit.ly/18QHF1c
Throughout your journey to overcome online obscurity, you produce a lot of content.
Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results.…
By Alex McEachern, from HubSpot Marketing Blog – http://bit.ly/1COqzbG
A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% – 95% increase in profit. But what is customer retention, and how do you increase it by 5%?…
By Sinia Simone, from Copyblogger – http://bit.ly/1JuXdbt
When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.”
Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it.…
By Ann Smarty
A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.…
From WPBeginner – http://bit.ly/1Ki6ale
Are you frustrated with your WordPress hosting provider? Not sure whether you should switch hosts? In this article, we will share 7 key indicators to help you know when it’s time to change your web hosting.
Most beginners are afraid to switch hosts.…
By Amberly Dressler, from ‘Net Features – http://bit.ly/18QHH96
In the race to win brands’ advertising dollars, social media networks are pushing out updates faster than consumers can hit like, retweet or pin.
In the last few weeks alone, Pinterest improved its guided search, Twitter offered group messaging and Facebook cleaned up its newsfeed (again).…
