5 Things Many Marketers Forget When Running A/B Tests

by Joe Lazauskas, from Inbound Hub – http://bit.ly/QID6gx

In 2014, the buzzword game has changed.

“Data” is the new “synergy.”

“Let’s A/B test it” is the new “Let’s circle back on that.”

Overall, this is a good thing. Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.…

Read More

How to Use the Art of Email Marketing to Launch Your Blog & Start Converting

By Robyn-Dale Samuda, from BloggingPro – http://bit.ly/1rWzG73

Email marketing is still a powerful marketing and blog promotion tool despite the changes in the ways we communicate online. Although we’re seeing where social media is rapidly evolving the medium and effectiveness of conversations, email still has a place in reaching responsive audiences and building relationships.…

Read More

Build Your Network by Asking 3 Simple Questions

By Patricia Fletcher, from Inc.com – http://bit.ly/1qCBR2a

The key to connecting? Do not be afraid to ask for help.

Networking is critical to building your business. So is building your own network of relationships without sacrificing your authentic self.

I recently was inspired by a conversation with Judy Robinett, author of “How to be a Power Connector.”…

Read More

13 Solutions to Your Most Common Landing Page Problems

by Ginny Soskey, from Inbound Hub – http://bit.ly/1iwRP85

On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go … right?…

Read More

How Smart Marketers Are Sabotaging Their Calls-to-Action

By Corey Eridon,  from Inbound Hub http://bit.ly/1hTwa5M

We’ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop.

All important stuff, to be sure.

But what about the people who have fixed all the common CTA errors?…

Read More