SEO Smackdown: Download Time – Machine Speed Vs. Human Speed

By Shari Thurow, from Search Engine Land – http://selnd.com/R7Hoy0

Download time has been an important part of page/image/video/etc., optimization for a very long time. It was important in the 1990s when connectivity was not as advanced as it is today. It is important now due to the proliferation of mobile technology.…

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Busting the UI=UX myth

By Arijit Banerjee, from Speckyboy Design Magazine – http://bit.ly/1oeMZ0Z

Identifying user goals and helping them accomplish those goals through your product – that’s the key objective of all organizations that build digital products.

There are various elements that influence the usability, desirability and reliability of a digital product.…

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Easy Color Contrast Testing

by Jenn Lukas, from A List Apart: The Full Feed – http://bit.ly/1kyYcLk

We have plenty of considerations to design for when crafting web sites. Web accessibility is not a new design consideration, but is still very important, no matter the size or speed of device we’re testing on.…

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How to Conduct a Content Audit on Your Site

By Neil Patel, from Quick Sprout – http://bit.ly/RWzrMN

“Content audit” sounds a bit intimidating like something that involves ghastly amounts of time, endless spreadsheets, and dozens of unpaid interns.

The word “audit” is so tied up with other unpleasant life experiences that I totally understand if it doesn’t inspire you.…

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How to Decrease Your Bounce Rate

by Neil Patel, from Quick Sprout – http://bit.ly/1qSuqR7

You’ve heard the term “bounce rate” before, but do you know what it means? Google Analytics defines “bounce rate” as the percentage of single page sessions on your website.

Now that you know what a bounce rate is, do you know how you can decrease your bounce rate?…

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Google Analytics Changes Terminology

By Pete Prestipino, from ‘Net Features http://bit.ly/1jbeuDD

Google Analytics has changed the terminology used within its reporting system, changing “visits” to “sessions” and “unique visitors” to “users.”

The relatively small change, which has been introduced within the past 24 hours, is an important one as it emphasizes the quality of a user’s experience in a cross-device ecosystem.…

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