Learn

The Simple Psychology That Will Increase Your Site Conversions by 110%

This article was originally published on WPMU DEV Blog – http://bit.ly/1CWlXRJ

Many sites these days offer one-off free gifts like eBooks and discounts in exchange for joining their mailing list. It’s become so common now that users almost expect it. If your business uses this technique, how’s it working out for you?…

Read More

6 Proven Ways to Open an Article with a Bang – Copyblogger


Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Sound excessive? Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence.…

Read More

The 4 L’s of a Successful Lead Generation Strategy

By Ryan Lynch, from HubSpot Marketing Blog – http://bit.ly/1DbuOCb

Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.…

Read More

10 typographic mistakes everyone makes

By Christopher Phin, from Creative Bloq – http://bit.ly/1FjHaao

In typography, as in grammar, there is no objective ‘right’ way to do things; there are just conventions, and these conventions change over time. And what’s more, while we could argue that the examples we’re about to give are indeed mistakes – that is, things that are wrong – it’s also true that there are often technical or style reasons to make them deliberately; we do on Creative Bloq all the time.…

Read More

6 Tricks for Staying Top of Mind With Your Network

By John Hall, from Inc.com – http://bit.ly/1E9WGGV

When growing your business, it’s easy to fall into the “bigger is better” mentality with sales and even your relationships. But when you focus too closely on expanding your network, your current connections can slip through the cracks.…

Read More

Stupid is the brand killer

By Seth Godin on marketing, tribes and respect – http://bit.ly/1GaMGPV

When you make your customer feel stupid, you’ve given him no choice. He needs to blame you.

Some ways to make people feel stupid:

Charge different prices at different outlets and shrug your shoulders when you get found out.… Read More

A Brief Guide to Fixing Your Old, Neglected, and Broken Content

By Damien Farnworth, from Copyblogger – http://bit.ly/1Dv5IKU

One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why you’re encourage to audit your site regularly.

But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content.…

Read More

13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet]

By Demian Farnworth, from Copyblogger – http://bit.ly/1JuXdbj

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.

We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.…

Read More

‘Connect to’ vs. ‘Connect’

From Seth Godin’s Blog on marketing, tribes and respect – http://bit.ly/1MR3360

An organization might seek to ‘connect to’ its customers or constituents. Connection is a form of permission, the ability to deliver value to the people who request it. Vertical connection creates the ability to communicate and delivers a barrier to entry.…

Read More