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Experts Speak: Must-Have Marketing Automation Features (Part I)

By , from ‘Net Features – http://bit.ly/1gPE9GY

Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal.

In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three and smaller percentages using even more.…

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Focusing on Writing About 1 Category May Be the Best Content Strategy for your Blog

By Robyn-Dale Samuda, from BloggingPro – http://bit.ly/1mdTqkk

In the crazy rush to get fresh new content out to potential readers, many bloggers often find themselves in a very stressful position. Creating unique, hard hitting content is not easy work and depending on the niche you’re targeting, a “shot-gun blast” kind of approach may be killing both you and your blog’s potential.… Read More

SEO Basics: Get Crawled by Google & Bing

by Pete Prestipino, from ‘Net Features – http://bit.ly/RWCnch

Search engine optimization is a process – sometimes a longer process than usual. If you’re finding that it is taking Bing and Google a much longer time to index (and thus rank) your website that is reasonable or normal, then maybe you need to do something about it.…

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The New Top Level Domains Are Here!

by Daniel Scocco, from Daily Blog Tips – http://bit.ly/1ipnBiY

I am not sure if you remember, but a couple of years ago we got the news that ICANN would start selling new top level domain extensions to whoever had $100,000 laying around to buy them.…

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5 Reasons LinkedIn Has Become B2B Marketers’ New Best Friend

By Amanda Walgrove, from The Content Strategist – http://bit.ly/1mgeTsW

LinkedIn is now promoting itself as “The Definitive Professional Publishing Platform“—and it’s way more than false bravado.

With 277 million users on the platform, LinkedIn is making a serious investment in new features that give brands the tools to emerge as thought leaders in their fields.…

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4 Email Marketing Myths Busted [Infographic]

By Amberly Dressler, from ‘Net Features – http://bit.ly/1gATTvf

The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with.

Campaigner, the email marketing brand of j2 Global, Inc., enlisted their experts to identify, analyze and label common myths as “busted, plausible, or confirmed,” and are pulling back the curtain to unveil the truth behind industry “best practices.”

“Email marketing continues to be one of the most effective tools that marketers can utilize to drive traffic and increase sales, but there are many myths around executing a successful campaign,” said EJ McGowan, General Manager, Campaigner.…

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