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How to Use Persona Empathy Mapping

By Nikki Knox, from UX Magazine – http://bit.ly/1qQaPkU

“No one cares how much you know, until they know how much you care”-Theodore Roosevelt

Empathy: it’s a buzzword in the UX design world. Everybody’s doing it! But what exactly are they doing?…

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Why Most People’s Charts & Graphs Look Like Crap

By Ross Crooks, from Inbound Hub – http://bit.ly/1hdvE9j

Data visualization is a powerful tool to communicate complex information in an engaging way. By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. But if data isn’t properly visualized, it can do more damage than good.…

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Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

By Rebecca Murtagh, from Search Engine Watch – http://bit.ly/1mbEk0a

If you’re still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift.

Mobile Exceeds PC Internet Usage for First Time in History

In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.…

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The Anatomy of an Effective Marketing Brain [Infographic]

By Sam Kusinitz, from Inbound Hub – http://bit.ly/TE15Pn

The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.

Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate.…

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