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By Neil Patel, from Quick Sprout – http://bit.ly/1lOCAIx
When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily.…
By Allison Howen, from ‘Net Features – http://bit.ly/1u5OqF2
When it comes to marketing to millennials, brands need to keep one word in mind – consistency.
SDL released the final report of its “Five Truths for Future Marketers” series that features results from SDL’s global survey of more than 1,800 millennials between the ages of 18 to 36.…
By Allison Howen, from ‘Net Features – http://bit.ly/1tCrex0
Twitter is flying high, as the social network revealed a 16 million increase in monthly active users during the second quarter of 2014 when compared to the first quarter.
This growing user base further cements Twitter as a top social network and represents new opportunities for brands and business professionals to grow their audiences on the platform.…
By Tammy Guy, from UX Magazine – http://bit.ly/1j44PFB
The overall presentation of a site must be clean and professional in order to gain user’s trust. Consistent and easy-to-use interfaces help users concentrate on the content and flow through the rhythm of browsing.…
By Ellie Mirman, from Inbound Hub – http://bit.ly/1hLfIdu
When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer?…
By Grant Simmons, from Search Engine Watch – http://bit.ly/1i8yMOC
Google’s most recent results page layout changes meant more than just a search experience update. With the change came adjustments to how each individual result is displayed, which may almost certainly necessitate a refresh for a core search engine optimization (SEO) element: the venerable title tag.…
By Susan Robertson, from A List Apart – http://bit.ly/1qmIEJP
Several years ago, I was working on a large, complex application. It was a bit of a legacy project: many different designers and front-end developers had come and gone, each appending a new portion to the sprawling application.…
By Loretta Jones, from ‘Net Features – http://bit.ly/1nyRl4x
Way back in 2007, The New York Times ran an article about the proliferation of advertising with an attention-getting introduction. The first line of the story suggested that blank space – anywhere – was endangered.…
By Gabbie Keegan, from ‘Net Features – http://bit.ly/1nyRgOo
Most writers have to produce content every day, even when they are tired, maybe even sick or uninspired. It can be even more difficult for Internet professionals – who aren’t writers necessarily by trade – to generate content that is click and share worthy, but fierce competition requires them to try.…
By Travis Bliffen, from ‘Net Features – http://bit.ly/1qCBTap
In late 2011, the content marketing craze started and with each Google update since, support for it has grown. Today, people often use content marketing and SEO interchangeably, which is a mistake. Content marketing is certainly a part of any great SEO strategy, but if you focus solely upon it, you will miss plenty of valuable links.…
