10 rules for designing emails your customers will want to read

By Marc Schenker, from Webdesigner Depot – http://bit.ly/1sbrv8d

Email continues to be one of the most popular ways that companies interact with their customers. As with everything else in the design world, how you design an email will have a tremendous impact on things like the click rate and the retention of your subscribers.…

Read More

10 Questions to Guide Your Best Link Building Campaign

By Chris Marentis, from Search Engine People Blog – http://bit.ly/1lGHiWv

One of the most common questions small business owners ask is surprisingly simple; How do I start link building?

Unfortunately, building a powerful link building campaign cannot be summed up in a short step-by-step.…

Read More

A Closer Look At Personas: What They Are And How They Work (Part 1)

By Shlomo Goltz, from Smashing Magazine – http://bit.ly/1vkWFxC

In my experience as an interaction designer, I have come across many strategies and approaches to increase the quality and consistency of my work, but none more effective than the persona. Personas have been in use since the mid-’90s and since then have gained widespread awareness within the design community.…

Read More

How to Design Experiments for Your Website in 5 Easy Steps

By Diana Urban, from Inbound Hub | Marketing – http://bit.ly/1o7PxwI

Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn’t.…

Read More

A Go-To Guide to Screwing Up Your Landing Pages

By Lindsay Kolowich, from Inbound Hub – http://bit.ly/1kqmdDD

Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn’t just a random form, a little description, and a kind-of-related image thrown together onto a web page – you have to build each component thoughtfully and strategically.…

Read More

How to Calculate the ROI of Your SEO Campaign

By Neil Patel, from Quick Sprout – http://bit.ly/1lOCAIx

When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from their SEO campaigns. For this reason, most companies spend their marketing dollars on paid search because it allows them to track their return on investment (ROI) easily.…

Read More

Millennials Love Consistency (and Connectivity)

By Allison Howen, from ‘Net Features – http://bit.ly/1u5OqF2

When it comes to marketing to millennials, brands need to keep one word in mind – consistency.

SDL released the final report of its “Five Truths for Future Marketers” series that features results from SDL’s global survey of more than 1,800 millennials between the ages of 18 to 36.…

Read More