What is a “Conversion” on my website?

There is one question that I ask everyone who works with me on a website project – whether they are a new or existing client, starting from nothing or upgrading an existing website.

“What do you want your website to achieve for you?  …

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How to Upload and Manage Huge Files in WordPress

Many business websites have important documentation for visitors to download.  These might be annual reports for corporations, financial reports for non-profit groups, application and intake forms for hospitals, or print documents for trade printers and photographers.

Whatever the type of file (PDF, zip, tiff…) it’s almost guaranteed to have a large file size.  …

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Time to Redesign Your Website?

For most businesses and organizations, the thought of a website redesign can be both exciting and daunting.  It often takes a lot of time and money.  It also brings out a lot of stress and tension.

A website redesign wouldn’t be so complicated and stressful for everyone – the client, the designers and developers, the decision-makers and other invested team members – if you start off with a little bit of preparation and planning.…

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This Book Helped Me Write Clear and Effective Email

How can you learn to write better, more effective email from a capital investment banker? Pitch Anything by Oren Klaff is more than a big business book for MBA’s.

What I Learned from the Book:

I first learned about Oren Klaff when he was a guest presenter on a weekly WordPress training webinar with Troy Dean.  …

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The Simple Psychology That Will Increase Your Site Conversions by 110%

This article was originally published on WPMU DEV Blog – http://bit.ly/1CWlXRJ

Many sites these days offer one-off free gifts like eBooks and discounts in exchange for joining their mailing list. It’s become so common now that users almost expect it. If your business uses this technique, how’s it working out for you?…

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6 Proven Ways to Open an Article with a Bang – Copyblogger

Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Sound excessive? Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence.…

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