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By Pete Prestipino, from ‘Net Features http://bit.ly/1jbeuDD
Google Analytics has changed the terminology used within its reporting system, changing “visits” to “sessions” and “unique visitors” to “users.”
The relatively small change, which has been introduced within the past 24 hours, is an important one as it emphasizes the quality of a user’s experience in a cross-device ecosystem.…
By Travis Bliffen, from ‘Net Features – http://bit.ly/1hTo8cZ
SEO is a fast changing game. Even the best intentions will do little to keep you from getting hammered by the “big G” if you are using outdated SEO strategies or, worse, using effective strategies incorrectly.…
By Erik Devaney, from Inbound Hub – http://bit.ly/1mbUZkP
For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. It can seem like one of those things that only a true “data geek” could ever hope to understand.…
By Korah Morrison, from ‘Net Features – http://bit.ly/1lML7v6
It is hard to sum up the perfect search engine optimization (SEO) tactics for every website or Web page, and that is mainly because, for the average website owner, it takes quite a bit of education and experience to get his or her pages up to the standards that search engines have today.…
By Nathan Safran, from Search Engine Watch – http://bit.ly/1hRnjS6
I had the pleasure of discussing the SEO competitive landscape as part of the “5 Spying Strategies You Can Use Today to Dominate Your Competition” panel at ClickZ Live New York earlier this month.…
By Jason Squardo from ‘Net Features – http://bit.ly/1l9J5Ge
Rebrand and rebuild; for some businesses, those are the keys to moving forward both financially and digitally. But tearing down an established digital presence and domain name can have massive impacts on search engine rankings.…
by Jessica Stillman from Inc.com – http://bit.ly/1mbj646
BuzzSumo analyzed 100 million articles to see what makes content go viral. Here’s what they found.
Producing content that will go viral can feel something like a crap shoot.
One week the blog post you dashed off in 15 minutes and hardly gave a second thought to lights up Twitter, while an in-depth analysis of industry trends you sweated over for hours sinks like a stone.…
by Barry Schwartz from Search Engine Roundtable – http://bit.ly/1hRnjlc
Google’s Matt Cutts posted a video explaining why and when Google may use something other than your title tag for the search results title snippet. Matt Cutts suggested that it is best for your to try to anticipate what the user will search for when crafting your title tags.…
by Pete Prestipino from ‘Net Features – http://bit.ly/1l9J5WG
For many digital marketers, Twitter is a conundrum, wrapped in a riddle, surrounded by mystery. Despite their best efforts (informed, strategic and actionable), getting users engaged with your brand and its messaging remains elusive.…
by Travis Bliffen from ‘Net Features http://bit.ly/1rk9AKQ
There’s tremendous value in asking for advice. Not only can the guidance prove useful, but asking for advice can also build relationships with like-minded people. Recently, regular Website Magazine contributor Travis Bliffen of Stellar SEO, had the opportunity to catch up with expert link builder Brian Dean of Backlinko and ask him a few questions about SEO and link building strategies in 2014.…
