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By Ann Smarty
A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms.…
By Amberly Dressler, from ‘Net Features – http://bit.ly/18QHH96
In the race to win brands’ advertising dollars, social media networks are pushing out updates faster than consumers can hit like, retweet or pin.
In the last few weeks alone, Pinterest improved its guided search, Twitter offered group messaging and Facebook cleaned up its newsfeed (again).…
By Stephen Kenwright, from Search Engine Watch – http://bit.ly/1yc36RX
I’ve written more press releases in 2014 than any year since Google rolled out the first Penguin algorithm update – but I haven’t used a press release site. Not because they don’t still work (I’ll take other marketers at their word that they do), but because I can get better results contacting journalists directly.…
By Kristine Schachinger, from Search Engine Watch – http://bit.ly/1CshhmN
2014 was a rough year. We went months without any real updates, and then in the last four months there were Panda, Penguin, Pirate, and Pigeon along with tweaks and refinements along the way.…
By Michiel Heijmans, from Yoast – http://bit.ly/1pQShyH
It’s clear that a homepage serves a number of different purposes. Among others, it is your welcoming page and your main user guide for your website. I promise to devote another post to that.…
By SearchEngineWatch – http://bit.ly/1ywbRJi
Thanks, Google! Its algorithm updates continued unabated in 2014, leading to panic among some search marketers and dread among many more. Now that Google has been on a mission to reduce the visibility of low-value pages, especially those that are over-optimized for keywords, does it seem like there are hardly any optimization techniques left that won’t get you dinged?…
By Ashley Zeckman, from Search Engine Watch – http://bit.ly/1lyq7XG
You’ve never heard anyone say that the bird that slept in and was late to the field got the worm. The same logic can be applied to your website speed.
Internet marketing company Portent recently put together a test, which was based on data from 16 e-commerce sites.…
By Neil Patel, from Search Engine Journal – http://bit.ly/1qdfktH
One of the biggest questions I get from SEO clients is this: “Why are my rankings dropping?!”
That’s a really complicated question, and it has a lot of moving parts. There are a few obvious reasons:
You got hit with a manual penalty.…
By Jay Taylor, from Home – SearchEngineWatch – http://bit.ly/1vEGzsD
Some organizations are still resistant to having a mobile-friendly website, either because they lack the resources or don’t see the value. If your organization falls into this category, and you would like to continue being relevant in 2015 on the most widely used search engine in the world, Google, then now is the time to begin building a mobile-friendly website.…
By Marcela De Vivo, from Search Engine Watch – Latest – http://bit.ly/1ugS0Lt
Have you seen a noticeable decrease in your site’s traffic? Did your site fail to recover from a Penguin update? Do you have lots of old pages sitting on your domain, or pages that have very short content created in the olden days?…
