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By Neil Patel – Quicksprout – http://bit.ly/1bQL13C
Around a month ago, I ran a Crazy Egg test, which showed that most people weren’t scrolling and reading the copy on NeilPatel.com.
Because of the data, I decided to run an A/B test on the homepage.…
By Neil Patel, from The KISSmetrics Marketing Blog – http://bit.ly/1B0XHhA
I write long articles. Most of the time, I’m in the 1k-2k range. I’ve written a few humdingers that clock in at over 4k words.
That’s a lot of writing. I do it for a reason.…
By Mike Straus, from The UX Booth – http://bit.ly/1s8fAJX
Content marketing is a robust and focused form of marketing, and yet it’s all too common for businesses to invest in content marketing and see it fail. Why? Simple: content marketing can’t just be done, it needs to be done well.…
By Neil Patel, from Quick Sprout – http://bit.ly/1zdbult
You spend hours writing exceptionally good content, but how much time do you spend focusing on crafting the perfect headline? Chances are not enough time.
Why? Because 8 out of 10 people will read your headline, but only 2 out of 10 people will read the rest of your post.…
By Drake Baer, from Inc.com – http://bit.ly/1sDXLxY
Coming up with a great idea takes more than just brain power.
Creativity starts with having a method for finding ideas.
In “The Idea Hunter: How To Find The Best Ideas And Make Them Happen,” management scholars Andy Boynton and Bill Fischer examine the world’s most creative people and companies–with tons of best practices to be found inside.…
By Shlomo Goltz, from Smashing Magazine – http://bit.ly/1kGPLhr
How can website owners create experiences that are custom tailored to people who are unlike themselves? As explained in part 1 of this series, an effective way to gain knowledge of, build empathy for and sharpen focus on users is to use a persona.…
By Lindsay Kolowich, from Inbound Hub – http://bit.ly/1kqmdDD
Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn’t just a random form, a little description, and a kind-of-related image thrown together onto a web page – you have to build each component thoughtfully and strategically.…
By Grant Simmons, from Search Engine Watch – http://bit.ly/1i8yMOC
Google’s most recent results page layout changes meant more than just a search experience update. With the change came adjustments to how each individual result is displayed, which may almost certainly necessitate a refresh for a core search engine optimization (SEO) element: the venerable title tag.…
By Travis Bliffen, from ‘Net Features – http://bit.ly/1qCBTap
In late 2011, the content marketing craze started and with each Google update since, support for it has grown. Today, people often use content marketing and SEO interchangeably, which is a mistake. Content marketing is certainly a part of any great SEO strategy, but if you focus solely upon it, you will miss plenty of valuable links.…
By Tom Capper, from Moz Blog – http://bit.ly/1ohBqXg
Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement.
Traditionally, customer loyalty has been measured using customer surveys.…
