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By David Masters, from Tuts+ Business – http://bit.ly/1xptZnf
Anyone who writes as part of their job—whether that’s emails, web copy or reports—has at one time sat in front of their computer and wondered “what should I write about?”
At best, this question will spark ideas and you’ll find words pouring from your fingertips.…
Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop.…
By Ginny Soskey, from Inbound Hub | Marketing – http://bit.ly/1qIciw8
First, make sure you know what smart content is and how it works. (Hint: It’s also known as dynamic content.)
Then, you need to create a smart content strategy to address different target buyers who are in different stages of the buying journey.…
By Milad Oskouie, from ‘Net Features – http://bit.ly/1sqBUMs
There’s nothing groundbreaking about A/B testing. Direct marketing departments have been using it for years. Before the World Wide Web, it was via infomercials and catalog mailers. Since the Internet revolution, it been used for website improvement.…
By Gabriel Shaoolian, from ‘Net Features – http://bit.ly/1zbIU0P
Businesses that have finally finished their new websites are generally really excited to see what kind of sales they will generate. However, just because a website is done and looks “awesome” doesn’t necessarily mean a company is going to get positive return on investment (ROI) out of it.…
By Jared Chelf, from Webdesigner Depot – http://bit.ly/PGc9ZE
Your website looks slick, your products and services are amazing, and you’ve launched multiple marketing campaigns. So why isn’t your site producing the numbers you need?
Getting buzz for your site isn’t always easy—but it’s necessary for your business to thrive.…
Creating content is hard work. So if you’re going to go to the trouble of creating it, you want to make sure it’ll bring you a great return on your investment for a long time.
What if each of your blog posts and articles were conduits of cash that never, ever turn off?…
By Anna Rodriguez, from ‘Net Features – http://bit.ly/1CNh13T
If your company has not yet shifted to content marketing, chances are you are losing your audience and missing out on a lot of opportunities. The adoption of the practice is on the rise with a staggering 93 percent of marketers focusing on content, according to a 2014 research by the Content Marketing Institute.…
By Adam Franklin, from Inbound Hub | Marketing – http://bit.ly/1pHyksR
Imagine travelling all the way to the INBOUND 2014 conference and forgetting to exchange business cards with all the people you met. You’d be kicking yourself, right? You would’ve had jovial conversations with a bunch of interesting people and probably talked some serious shop.…
By Paula Borowska, from Webdesigner Depot – http://bit.ly/1i3TgMR
User testing doesn’t have to be difficult at all. I’m going to talk about three lean research methods that are neither extensive nor expensive to carry out but will in turn provide you with valuable feedback.…
