Category: Strategies for Business

By Lydia Dishman, from Fast Company http://bit.ly/1nwgieW

From tweeting to photographing models herself to customer service, Diana Harbour is re-defining what it means to be hands-on. Here are the secrets to social selling she’s learned with The Red Dress Boutique.

Less than a decade ago Diana Harbour was toiling away in a cubicle, crafting corporate-ese into snappy brochure copy for a financial services firm.…

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by Allison Howen, from ‘Net Features http://www.websitemagazine.com/content/blogs/posts/archive/2013/12/18/mobile-research-leads-to-conversions.aspx

Brands might want to put more resources into their mobile search initiatives in 2014, because a new study reveals that consumers spend more than 15 hours per week on mobile research, and their most common starting point is the search engine.…

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by Pete Prestipino from ‘Net Features http://goo.gl/9H8B6E

IZEA released its fourth annual “State of Sponsored Social” report and found that content sponsorship has become more lucrative than display advertising. In fact, 55.7% of influencers now say they make more money from sponsorships than online ads (display). …

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