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By Shlomo Goltz, from Smashing Magazine – http://bit.ly/1vkWFxC
In my experience as an interaction designer, I have come across many strategies and approaches to increase the quality and consistency of my work, but none more effective than the persona. Personas have been in use since the mid-’90s and since then have gained widespread awareness within the design community.…
By Ellie Mirman, from Inbound Hub – http://bit.ly/1hLfIdu
When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer?…
By Loretta Jones, from ‘Net Features – http://bit.ly/1nyRl4x
Way back in 2007, The New York Times ran an article about the proliferation of advertising with an attention-getting introduction. The first line of the story suggested that blank space – anywhere – was endangered.…
By Daniel Sharkov, from Reviewz N Tips – http://bit.ly/Rtd28X
On this blog I’ve been talking a lot about what you can do to harness the power of the different social networks and make an impact.
What I haven’t paid enough attention to is how you can “fuse” some of those networks together.…
By Tomas Chamorro-Premuzic, from Fast Company – http://bit.ly/1iUxh6P
You think about how you’re perceived in every other social setting–why not email? Get your point across while staying true to yourself before hitting send.
Most of your work communications are probably over email.…
By Sam Kusinitz, from Inbound Hub – http://bit.ly/1ohBtlR
Lifetime Value (LTV) is one of those metrics that keeps your CEO up a night. It’s the estimated revenue that a customer will generate during the entire span of their relationship with your company.…
By Sam Kusinitz, from Inbound Hub – http://bit.ly/TE15Pn
The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate.…
By Daniel Kanchev, from Smashing Magazine – http://bit.ly/1mSDSTa
“Danger: malware ahead!” and “This website may harm your computer” are the two sentences that I hate most and that I don’t want any of my clients to see when they open their website.…
By , from ‘Net Features – http://bit.ly/1gPE9GY
Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal.
In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three and smaller percentages using even more.…
by Daniel Scocco, from Daily Blog Tips – http://bit.ly/1ipnBiY
I am not sure if you remember, but a couple of years ago we got the news that ICANN would start selling new top level domain extensions to whoever had $100,000 laying around to buy them.…
