Category: Strategies for Business

Crafting 5-minute talks

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By Chris Lema – http://bit.ly/1zV6DqX

I was sitting at lunch across from a talented presenter himself when he asked the question, “Are you coming to the meetup tonight?”

The question made tons of sense because while I’m working in Washington DC for part of this week, my family is actually out here on vacation – a school field trip of sorts where my wife is doing even more amazing things educationally by bringing our kids to both New York City and Washington DC for a 12 day educational adventure.…

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How Phone Numbers Can Lead to Increased Conversions [Infographic]

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By Derek S, from ‘Net Features – http://bit.ly/1swHD3J

As technology has advanced and new forms of communication have made their debut, there remains one hold-over that still presents companies with real, measureable value: phone calls.

Invoca, a call tracking and analytics provider, recently conducted a survey of search marketers and found that many marketers are undervaluing the importance placing phone numbers in search engine results.…

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Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot

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By Rachel Sprung, from Inbound Hub | Marketing – http://bit.ly/1qJPGIX

The hardest part of starting a blog is writing all of the content, right?

Not necessarily.

Before you even begin brainstorming topics and creating content, there’s some work to do to get your blog set up and running — the design, settings, comments, social sharing buttons, etc.…

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Avoiding the Pitfalls of Social Media Sites

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By Sarah Brooks, from BloggingPro – http://bit.ly/1iZ6wCV

Obviously, social media is an important and effective way to promote your blog and/or business. However, it is important to use these resources to your benefit, rather than your detriment. You spend enough time working on your blog to keep it fresh and full of new and useful posts, so you want your promotional efforts to have an impact, without requiring an unreasonable time commitment.…

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It’s Time: How to Prep Your Email Marketing for the Holiday Season

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By Stephanie Zatyko, from Inbound Hub | Marketing – http://bit.ly/1sdHBzU

It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns.…

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